
Erica Bailey
Vice President
Erica Bailey is the co-founder and CEO of IconiQ Consulting, a creative strategy agency that helps brands grow with clarity, alignment, and purpose. With 17 years of experience in business, marketing, and brand development, she specializes in crafting growth strategies for small to mid-sized businesses, nonprofits, and startups—moving seamlessly between big-picture vision and hands-on execution.
Erica holds a Master’s degree in Business with an emphasis on Social and Organizational Behavior, having studied at Arizona State University and Stevens-Henager College, where she graduated with multiple honors and ranked in the top 2% nationally. Her work on organizational development and workplace wellness has been peer-reviewed and published.
Before launching her agency, Erica worked in both the legal and healthcare industries, managing multi-million dollar portfolios and collaborating with top-tier professionals across the country. Over the years, she has consulted with dozens of organizations on marketing strategy, operational systems, and brand alignment to help them improve ROI and scale with integrity.
She is also the host of the IconiQ Entrepreneurs Podcast, where she spotlights bold founders and changemakers who are rewriting the rules of business. Erica has been recognized as a digital powerhouse in campaigns like #SaveJosh, and continues to use her voice, creativity, and strategic insight to drive impact—whether through ethical marketing, grassroots fundraising, or storytelling that cuts through the noise.